loader image

HomeVision Mission Values

Vision Mission Values

Our Vision, Mission & Values

Vision

Towards sustainable tobacco production, enhanced marketing systems and improved livelihoods in Zimbabwe by 2025.

Mission

To promote the viable sustainable growth and marketing of the tobacco and related products through regulation and coordination of tobacco value chains.

Values

Client & Stakeholder Satisfaction, Integrity, Teamwork, Accountability, Innovation.

Board's Focal Areas

Regulation

To ensure 100% compliance with tobacco legislation.

Sustainability

To promote sustainable tobacco production.

Viability

To improve the viability of tobacco growers and the industry as a whole.