Our Vision, Mission & Values
Vision
Towards sustainable tobacco production, enhanced marketing systems and improved livelihoods in Zimbabwe by 2025.
Mission
To promote the viable sustainable growth and marketing of the tobacco and related products through regulation and coordination of tobacco value chains.
Values
Client & Stakeholder Satisfaction, Integrity, Teamwork, Accountability, Innovation.
Board's Focal Areas
Regulation
To ensure 100% compliance with tobacco legislation.
Sustainability
To promote sustainable tobacco production.
Viability
To improve the viability of tobacco growers and the industry as a whole.